Inspira Health: Like a Mother
This concept shows that matter how you approach your pregnancy or your birth experience, Inspira Health helps you do it your way.
Our expanded digital initiative took the “Like a Mother” campaign one step further, to help moms create their very own birth plan. Through this interactive digital experience, moms not only learned about the personalized birthing options Inspira offers, but they came away with a plan that will help them feel empowered and in control of their birth experience.
COPY: ELISABETH MERICLE
ART DIRECTION: NATALIE CROSS
EDITOR: BRYAN TYLER
DESIGN SUPPORT: JENNIFER BETIT
CONCEPT BY NATALIE CROSS, ELISABETH MERICLE
CDs: MEREDITH SCHWINDER, CHRIS GRENIER
ECD: GARY GREENBERG
AGENCY: BROWNSTEIN GROUP, 2021